The Story of transforming through the Archetypes

Jodiann Goulter
Jan 23
8 min read

Corporate Leadership Through Storytelling

Once upon a time, a corporate woman in a high-powered leadership role stood at a crossroads. She had the title, the responsibility, and the accomplishments to back it up. But behind the scenes, her story felt fragmented. Her days were filled with strategy and decisions, yet a quiet voice whispered, There’s more.

This woman wasn’t alone. I’ve met her in many forms—CEOs, directors, managers—women who excel in their roles but carry invisible weight: a fear of failure, the pressure to meet every expectation, and the struggle to balance their personal and professional lives.

This is where my work begins. I help women like her step into a new story—not by fixing what’s broken but by rewriting what’s possible.

We Start With the Archetypes

I invite her to meet her inner characters, inspired by Carolyn Myss’s archetypes. Together, we explore:

• The Victim, who reveals where she feels powerless at work and how to reclaim her voice.

• The Saboteur, who whispers doubts but also holds the key to courage.

• The Child, who teaches her to stay curious and open in a world of rigid structures.

• The Prostitute, who shows her where she’s trading authenticity for security—and how to find true worth.

Through this exploration, she doesn’t just understand her challenges; she sees how her inner story shapes her leadership style, her relationships, and her capacity to inspire others.

The Story Unfolds Through Connection

In our sessions, we weave together energy medicine and storytelling. For example, we look at how the stress of managing teams and delivering results impacts her body. I guide her to release this energy, replacing fear with clarity and anxiety with alignment.

We then connect this work to her leadership. How does she manage her team? How does she foster connection in the workplace? Through storytelling, she learns to inspire her staff by sharing her vision authentically, not just directing from the top down.

And the transformation begins.

Weaving Professional and Personal Growth

One of my clients—a high-level executive—realized she was stuck in the story of being “the perfect leader.” Together, we rewrote her narrative. She learned to embrace vulnerability, to trust her team more deeply, and to communicate from a place of connection rather than control.

Another client used her archetypes to redefine boundaries, letting go of guilt and learning to say “no” with grace. She saw how this shift not only benefited her mental well-being but also empowered her team to step up.

Their stories changed, and so did their results:

• Performance improved.

• Relationships deepened.

• Confidence grew.

Empowering Leaders Through Story

I help women in leadership understand that their stories aren’t just personal—they shape their teams, their organizations, and even their industries. When they step into their roles as modern storytellers, they ignite change:

• They inspire their teams through authentic narratives.

• They rewrite old beliefs about what leadership should look like.

• They bridge the gap between professional success and personal fulfillment.

The Next Chapter: Your Story

If you’re a corporate woman in a leadership role, ask yourself:

• What story am I telling about who I am?

• How is that story shaping my work, my team, and my life?

• What would happen if I rewrote it?

You are the author of your life, your career, and your legacy. Together, we’ll craft a story that aligns with your power, your truth, and your vision.

Let’s step into your next chapter.

#CorporateLeadership #WomenInLeadership #ModernStorytelling #PersonalGrowth #EnergyMedicine #ArchetypalWisdom #EmpoweredLeadership

Rewriting the Stories of Corporate Leadership

Once upon a time, a corporate woman in a leadership role stood at a crossroads. She had the title, the accomplishments, and the responsibility, but something was missing. Behind the confident exterior, she felt pulled in every direction, burdened by expectations and unsure how to balance personal fulfillment with professional success.

I meet many women like her—CEOs, directors, and managers who excel in their roles but carry invisible weight. The truth is, the stories we tell ourselves shape how we lead. Through my work, I help women rewrite these narratives, stepping into roles of clarity, confidence, and alignment.

Every leader has inner archetypes influencing their decisions. Together, we explore these:

• The Victim, who teaches how to reclaim power in challenging situations.

• The Saboteur, who reveals limiting beliefs and guides us toward courage.

• The Child, who reconnects us with curiosity and adaptability.

• The Negotiator, who shows where we trade authenticity for security and helps us honor our worth.

Through storytelling, leaders learn to connect authentically, inspire their teams, and create cultures of trust and collaboration. One client, burdened by guilt and perfectionism, rewrote her story, establishing clear boundaries and empowering her team to step up. Another overcame self-doubt by embracing boldness, inspiring innovation and growth in her organization.

The result? Leaders who are aligned, teams who thrive, and organizations that grow. These women don’t just lead; they transform.

You are the author of your life, your career, and your legacy. Together, we can craft a narrative that reflects your truth and empowers your leadership.

The next chapter is yours to write—are you ready to begin?

#CorporateLeadership #EmpoweredLeadership #ModernStorytelling #PersonalGrowth

Rewriting the Stories of Corporate Leadership

Once upon a time, a corporate woman in a high-powered leadership role stood at a crossroads. She had the title, the responsibility, and the accomplishments to back it up. Yet, behind the confident exterior, she felt fragmented. Pressure loomed, perfection was demanded, and her story felt as though it was being written by everyone but her.

I meet many women like her—CEOs, directors, managers—women who excel on paper but carry invisible weights. They’ve been told to focus on strategy, execution, and results, but no one talks about the stories driving their actions and decisions. They feel the pull between personal fulfillment and professional demands. This is where I come in—to guide these women into rewriting their stories, not by fixing what’s broken, but by realigning what’s possible.

Every leader has inner characters influencing their decisions, inspired by Carolyn Myss’s archetypes. Together, we explore these archetypes and how they shape leadership:

• The Victim, who reveals where she feels powerless or unheard and helps her reclaim her voice and authority.

• The Saboteur, who exposes the limiting beliefs that hold her back and helps her step into courage and trust.

• The Child, who teaches her to reconnect with curiosity, adaptability, and playfulness in the face of challenges.

• The Negotiator, who helps her see where she’s trading authenticity for temporary comfort or approval, and guides her toward honoring her true worth with integrity.

These archetypes aren’t weaknesses; they’re powerful guides to understanding where we limit ourselves and how we can grow. When women in leadership understand their inner stories, they not only transform their personal lives but also reshape the way they lead and manage their teams.

Storytelling is the tool that brings this transformation to life. Through storytelling, leaders connect deeply with their teams, share their visions authentically, and create cultures of trust and collaboration. Leaders who once directed from the top down learn to inspire from within. They discover that sharing vulnerability and values isn’t a weakness—it’s the key to creating impact.

For example, one client—a senior executive—was struggling with guilt and perfectionism. She felt trapped in the story that she needed to do it all herself. By working with her inner characters, she redefined her boundaries, delegated with confidence, and built a stronger, more engaged team. She didn’t just improve her performance; she found personal fulfillment in her role.

Another client uncovered how her inner Saboteur was holding her back from taking bold steps. Through our work, she rewrote her narrative, found clarity in her vision, and started leading with confidence, inspiring her team to take risks and innovate.

The results? Improved performance, deeper relationships, and empowered teams. These leaders no longer feel fragmented; they feel whole.

As a modern storyteller, I help women in leadership reclaim their power by crafting narratives that align with their truth. Together, we connect their personal growth to their professional impact.

The next chapter is always waiting to be written. Are you ready to pick up the pen?

#CorporateLeadership #EmpoweredLeadership #ModernStorytelling #EnergyMedicine #PersonalGrowth

Certainly! Here’s the rewritten content using “The Negotiator” as the replacement for “The Prostitute” archetype:

The Story of Transforming Corporate Leadership Through Storytelling